What are the 3 most important factors in winemaking?
Location. Location. Allocation.
Scott Hawley, owner and winemaker of Torrin Vineyards, has almost everything going for him. Priceless terroir landlocked by Booker and L'Aventure vines in Paso Robles. A lovely, loving, and gifted wife who is his partner in the project (word is they're hands down the most attractive couple in town). Two little ones running around the vines. Natural talent that's producing some of the finest wine coming out of the region.
However, his current resources can only produce 217 cases of his three bottlings of the velvety libation (80 cases of Akasha, 72 cases of Banshee, and 65 cases of Maven). He's got the allocation of a Burgundy Grand Cru. No secret marketing game here.
Moral of the story: If you can find a bottle at one of the handful of retail shops in California that have allocation (or his east coast retailer in Boston), buy it. Or get on his distribution list yesterday.