I just started reading "What Would Google Do" by Jeff Jarvis. Here is my favorite quote so far. He uses these sentences to explain how to reevaluate your method of attracting customers to take advantage of the power (and necessity) of "thinking distributed" in the context of the web:
"People draw their me-sphere with themselves at the center and everyone else - especially those who want their money - on the outside. That's how companies and institutions should view themselves: on the outside, asking to come in."
Google has provided a platform to enable anyone and anything to get distributed. It's a tool to get your potential customers to the destination or content they are seeking as efficiently as possible.
So figure out how to ask your customers to come in, not make them. Turn over traditional, centralized advertising theory and find out what people may ask to find you...need you...want you! Your own homepage is important, but nowhere close to the breadth of pages featuring links to your homepage. Apply your resources here and grow. Fast.
This thinking can be applied by companies and institutions, but also by anyone with an audience. I don't want your money; however, I do want your time - the time it takes to read my blog. I'm inspired to find other content on the web that I think you value and start distributing "Breathe Air & Drink Wine" there. Please leave a comment with your favorite sites to help me get started. Thank you!